Stage
Fundraise
Author
Description
This template is inspired by Sequoia’s pitch deck framework, which helped frame business plans for early-stage startups that have become market leaders.
Company purpose
Start here: define your company in a single declarative sentence. Keep it simple and focused. It’s easy to get caught up listing features instead of communicating your mission.
Problem
Describe the pain of your customer. How is this addressed today, and what are the shortcomings of current solutions?
Solution
Explain your eureka moment. Why is your value prop unique and compelling? Where does it go from here? And why will it endure?
Why now?
The best companies almost always have a clear “why now.” Nature hates a vacuum—so why hasn’t your solution been built before now?
Market potential
Identify your customer and your market. Remember: some of the best companies invent their own markets.
Competition / alternatives
Who are your direct and indirect competitors? Show that you have a plan to win.
Business model
How do you intend to thrive?
Team
Tell the story of your founders and key team members.
Financials
If you have any, please include.
Vision
If all goes well, what will you have built in five years?