Sequoia’s Pitch Deck Template

Sequoia’s Pitch Deck Template

Stage
Fundraise
Author

Description

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This template is inspired by Sequoia’s pitch deck framework, which helped frame business plans for early-stage startups that have become market leaders.

Company purpose

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Start here: define your company in a single declarative sentence. Keep it simple and focused. It’s easy to get caught up listing features instead of communicating your mission.
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Problem

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Describe the pain of your customer. How is this addressed today, and what are the shortcomings of current solutions?

Solution

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Explain your eureka moment. Why is your value prop unique and compelling? Where does it go from here? And why will it endure?

Why now?

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The best companies almost always have a clear “why now.” Nature hates a vacuum—so why hasn’t your solution been built before now?

Market potential

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Identify your customer and your market. Remember: some of the best companies invent their own markets.

Competition / alternatives

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Who are your direct and indirect competitors? Show that you have a plan to win.

Business model

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How do you intend to thrive?

Team

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Tell the story of your founders and key team members.

Financials

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If you have any, please include.

Vision

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If all goes well, what will you have built in five years?